Eat My Tackle Privacy Policy

Last Updated: February 11, 2022
This Privacy Policy is effective immediately.

Introduction

At Eat My Tackle ("Company", "we", or "us"), we respect your privacy and are committed to protecting it through this Privacy Policy.

This policy explains what types of information we may collect from you or that you may provide when you visit our website (the “Website”), and how we collect, use, maintain, protect, and disclose that information.

Scope of This Policy

This policy applies to information collected:

On this Website
In email, text, and other electronic communications between you and the Website
Through mobile or desktop applications provided by Eat My Tackle
Through interactions with our advertising or applications on third-party websites, if those include links to this policy

This policy does not apply to:

Information collected offline or on other websites operated by us or third parties
Information collected through third-party applications or content (including ads) linked to or from our Website

By using our Website, you agree to this Privacy Policy. If you do not agree, please do not use the Website.

Children Under the Age of 13

Our Website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we may have information from or about a child under 13, please contact us immediately via our Contact Us link.

Information We Collect and How

We may collect several types of information from and about Website users, including:

Personal Information: such as name, address, email, phone number, or any other identifier under applicable law
Information that does not directly identify you
Information about your internet connection, IP address, device type, browser, and usage behavior

We collect this information:

Directly from you (e.g., when you fill out forms, place an order, or contact us)
Automatically (via cookies, web beacons, or similar technologies)
From third parties (e.g., marketing partners or payment providers)

User Contributions

You may provide information to be published or displayed on public areas of the Website ("User Contributions"). Please note that we cannot guarantee the security or control of User Contributions once shared.

Automatic Data Collection

We may use automatic data collection technologies to gather:

Website usage details (e.g., traffic patterns, search queries)
Device data (e.g., IP address, operating system, browser)
Behavioral data across third-party sites for marketing purposes

Technologies we use include:

Cookies – Small files stored on your device
Flash Cookies – Used for personalization features
Web Beacons – Track user behavior on our site and emails

You can manage cookie preferences in your browser settings. Some features may not function properly if cookies are disabled.

Third-Party Tracking

Some content on the Website may be served by third parties (e.g., advertisers, ad networks). These parties may use tracking technologies to gather data about your online behavior for interest-based advertising.

We do not control how third parties use this data. For more information or to opt out of some targeted ads, visit the Network Advertising Initiative.

How We Use Your Information

We may use your information to:

Provide and personalize our Website and services
Process transactions and manage your orders
Communicate with you (e.g., updates, promotions, support)
Analyze user behavior and improve our content
Fulfill legal obligations or enforce our terms of service

We may use your information to show ads to target audiences but do not share personal data for this purpose without your consent.

Disclosure of Your Information

We may share personal information with:

Our subsidiaries and affiliates
Contractors or service providers under confidentiality agreements
A buyer or successor in a business transfer
Third-party marketers (with your consent)
Legal authorities, if required for compliance or protection

We may also disclose information that doesn’t identify individuals for any purpose.

Your Choices

You can control how we use your data:

Set your browser to block cookies or notify you when cookies are used
Opt-out of interest-based ads via the NAI website
Contact us to access, correct, or delete your personal data

Please note: deleting your data may require us to delete your user account. We may retain data as required by law.

California Privacy Rights

California residents may request information about how we share their personal information with third parties for marketing purposes under California Civil Code § 1798.83. To make such a request, please contact us via the Contact Us link.

Data Security

We implement industry-standard measures to protect your information. However, no internet transmission or storage system is 100% secure.

Please protect your account credentials and avoid sharing your password. We are not responsible for unauthorized access caused by misuse of your account.

Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page, with the updated date noted at the top. For major updates, we may also notify you via email.

It is your responsibility to keep your email address current and to review this policy periodically.