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New Terms For Conversion Tracking, Custom Audiences From Your Website, and Custom Audiences From Your Mobile App
Facebook provides certain features and tools, such as pixels, SDKs and APIs (“Facebook Tools”) that you can add to your websites or apps to allow you to send data to Facebook, including about actions that people take on your websites or apps (“Event Data”). By clicking “Accept” and using these features and tools, you agree to the following:
A. Facebook will use the Event Data received to provide you with the Facebook services you choose to use, such as providing you with insights about the effectiveness of your ads or the use of your websites/apps, or to create your custom audience for advertising, and in accordance with our Data Policy (https://www.facebook.com/about/privacy/). Event Data will also enable us to better target ads and to optimize our systems. In connection with such targeting and optimization, Facebook will: (i) use Event Data collected from your website or mobile app for ads optimization only after such Event Data has been aggregated with other data collected from other advertisers or third parties or otherwise collected on Facebook and (ii) not allow other advertisers or third parties to target advertising solely on the basis of Event Data collected from your website or mobile app.
B. Event Data will not be disclosed to other advertisers or to third parties, unless we have your permission or are required to do so by law. Facebook will maintain the confidentiality and security of Event Data, including by maintaining technical and physical safeguards that are designed to (a) protect the security and integrity of data while it is within Facebook's systems and (b) guard against the accidental or unauthorized access, use, alteration or disclosure of data within Facebook's systems.
C. You agree and confirm that you (or your data providers) have provided robust and sufficiently prominent notice to and obtained the necessary consent from your users regarding the Event Data collection, sharing and usage enabled by your use of the Facebook Tools. This must include, at a minimum:
In jurisdictions that require informed consent for the storing and accessing of cookies or other information on an end user’s device (such as but not limited to the European Union), you must ensure, in a verifiable manner, that an end user provides the necessary consent before you use Facebook Tools to enable Facebook to store and access cookies or other information on the end user’s device. (For suggestions on implementing consent mechanisms, visit Facebook’s Cookie Consent Guide for Sites and Apps.)
D. You agree not combine any information obtained in
connection with these terms with personally identifiable information. You further agree that you will not share with us information that you know or reasonably should know is from or about children under the age of 13 or that includes health, financial, or other categories of sensitive information (including any information defined as sensitive under applicable law).
E. You agree that Facebook may include notice in or around your advertisements explaining that the ad is targeted, and you agree that you will not modify, obscure, or otherwise interfere with these notices, including any technical components that enable users to access additional information or choice mechanisms.
F. Facebook may modify, suspend or terminate access to, or discontinue at any time the availability of Facebook Tools. You may discontinue your use of the Facebook Tools at any time. If applicable, you may delete your custom audience from the Facebook system at any time through your account tools.
G. If you are using any of these features on behalf of a third party, you also represent and warrant that you have the authority as agent to such party to use such features on their behalf and will bind such party to these terms.
These Terms govern your use of the Facebook Tools. The Facebook Tools are part of “Facebook” under Facebook’s Statement of Rights and Responsibilities (https://www.facebook.com/legal/terms, the “SRR”), and your use of these tools is deemed part of your use of, and actions on, “Facebook.” These Terms do not replace any terms applicable to your purchase of advertising inventory from Facebook, and such terms will continue to apply to your ad campaigns for which you are using the Facebook Tools. In the event of any conflict between these Terms and such terms or the SRR, these Terms will govern solely with respect to your use of Facebook Tools, and solely to the extent of the conflict. Facebook reserves the right to monitor or audit your compliance with these terms and to update these terms from time to time, and your continued use of these features constitutes acceptance of those changes.
Last Edited on 2016-09-27